Tuff Tray Swipe ("the app") is published by Lemona Limited ("we", "us", "our"), a company registered in England and Wales (company number 17036218), registered office Office 21, The Workshop, 32–40 Tontine Street, Folkestone, Kent, CT20 1JU.

You can contact us about anything on this page at hello@lemona.uk.

This single page contains our Privacy Policy (Part 1) and our Terms of Use (Part 2). By downloading or using the app you agree to both.

We have built this app to collect as little as possible. You can download it, browse every tuff tray, save favourites and use it indefinitely without giving us any personal information at all. There is no account and no sign-in.

Lemona Limited is the data controller for the personal data described below. We are registered with the Information Commissioner's Office (registration number ZC190334).

1. Personal data we collect

1.1 If you only use the app — none

Browsing, swiping, searching, filtering, saving favourites and reading the free parts of a plan send us no personal information about you. The requests that fetch content carry no account, no advertising identifier and no profile, and nothing about what you look at is recorded against you.

There is one exception you should know about, and it is set out in full in section 1.4: our subscription provider, Superwall, is active from the moment the app first launches — not only when a subscription screen appears — and it records app and purchase activity against a device-level identifier.

As with any internet request, our hosting provider briefly processes your device's IP address in order to deliver the response and to protect the service from abuse. We do not use it to identify you, and it is not stored against anything you do in the app.

1.2 Information kept only on your device

The following is stored on your device, is never sent to us, and is removed if you delete the app or tap More → Delete all my data:

• the tuff trays you have saved to Favourites;
• the answer you gave to "which best describes you?" during onboarding, if you gave one;
• your preferences, such as card or scroll browsing mode;
• which trays you have already seen, and how many free plan unlocks you have left.

1.3 If you choose to give us your email address

The app offers free access to three full plans in exchange for your email address and your consent to marketing. This is entirely optional — you can decline and either continue using the free parts of the app or subscribe instead. Only if you enter your address and tick the consent box do we receive and store:

• your email address;
• which of the four descriptions you selected (nursery practitioner, childminder, nursery manager or owner, or parent), so that what we send you is relevant;
• your device's country and language settings (for example "GB" and "en_GB"), so that what we send you suits where you are. This is the region you have set on your phone — the app never asks for, and cannot access, your location;
• a record of your consent: that you gave it, when you gave it, and the exact wording you agreed to, which UK data protection law requires us to be able to evidence.

If you unsubscribe, we record that too, so that we stop emailing you.

1.4 Purchases and subscription screens

Subscriptions are sold and managed by Apple through your App Store account. We never receive or handle your card number, billing address, Apple ID or any other payment detail. We receive only confirmation of whether a valid subscription exists, so that the app can unlock what you have paid for.

To present our subscription screens and decide when to show them, we use Superwall, acting on our behalf. Superwall starts collecting when the app first launches, whether or not you ever see a subscription screen, and it records the following against a device-level identifier:

• Identifiers — the vendor identifier iOS gives to our apps on your device, an anonymous identifier Superwall generates for your installation, and our app's own identifier;
• App and subscription-screen activity — when the app was installed and first opened, how many subscription screens you have been shown, and how long it has been since the last one;
• Purchase status — whether you currently have an active subscription;
• Device and settings — device model, iOS version, app version, language, region, currency and time zone;
• Approximate location worked out from your IP address — at country, region and city level. This comes from the network your device is connected to, not from GPS: the app never asks for location permission and cannot read your position.

We never send Superwall your name or your email address, and we never ask it to identify you. The record it holds therefore describes a device, not a named person: neither we nor Superwall can connect it to you, or to any email address you have given us.

Superwall does not receive any payment details, and neither we nor Superwall use this data for advertising or to track you across other companies' apps or websites.

1.5 Anonymous counts that are not about you

Two features produce numbers that are not personal data and cannot be traced back to any individual:

• Save counts. When you save a tuff tray we add 1 to a running total held against that tray, and subtract 1 if you remove it — so we can show the most useful trays first. No identifier, timestamp or record of who saved what is sent or stored; the server keeps one number per tray, in the same way a page might show a view count.
• Library milestones. The first time an installation passes 25 trays seen, 100 trays seen, or the whole library, the app adds 1 to a shared counter for that milestone. This tells us when our library is too small. Again, the server keeps a single number — no identifier of any kind is sent with it.

1.6 What we never do

We do not use advertising networks, and the app never accesses your device's advertising identifier (IDFA). It never shows Apple's "ask app not to track" prompt, because it does not track you across other companies' apps or websites and shares nothing for that purpose.

We use no general-purpose analytics, attribution or crash-reporting SDKs. The only third-party SDK in the app is Superwall, described in 1.4, which is there to run subscriptions.

We do not sell your personal data, and we do not share it with anyone for their own marketing.

2. Why we use it, and our lawful basis

Giving us your email address is never a condition of using the app. Because an equivalent paid route to the same content is always offered alongside it, your consent stays freely given, and you can withdraw it at any time.

3. Who else is involved

• Supabase — hosts our database and the functions that serve app content, as our processor.
• Apple — sells and manages all subscriptions under its own privacy policy, as a separate controller.
• Superwall — runs our subscription screens and holds the pseudonymous device-level records described in 1.4, as our processor. It is based in the United States.
• An email delivery provider — used to send the marketing emails you have consented to and manage unsubscribe status, as our processor.

Some of these providers process data outside the UK. Where they do, we rely on the appropriate safeguards permitted by UK data protection law, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

4. How long we keep it

• Your email address and consent record: until you unsubscribe or ask us to delete it. If you unsubscribe we keep your address on a suppression list, so that we do not email you again by mistake.
• Superwall's records: held by Superwall on our behalf for as long as we use the service and the data is needed for the purposes in section 2. We keep no copy of it in our own database.
• Anonymous counts: kept indefinitely. They contain nothing about you.
• Anything on your device: until you delete it in the app or delete the app.

5. Your rights

Under UK data protection law you have the right to ask us to give you a copy of your personal data, correct it, delete it, restrict or object to our use of it, or provide it in a portable format.

You can withdraw your consent to marketing at any time — use the unsubscribe link in any email, or write to hello@lemona.uk. Please provide the email address you wish to withdraw consent for. Withdrawing consent does not affect anything we did lawfully beforehand.

To remove everything held on your device, use More → Delete all my data.

Superwall's records (1.4) are a special case, because they name no one: we have no way of telling which of them relates to you, it is entirely anonymised data. Deleting the app also ends that collection, and the identifiers behind it reset once our apps are removed from the device. Where records genuinely cannot be tied to you, the law does not require us to gather more information about you purely in order to find you in them.

We will respond within one month. If you are unhappy with how we have handled your personal data you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.

6. Children

The app is made for adults — early years practitioners, childminders, nursery managers and owners, and parents and carers. It is not directed at children, is not designed for children to use, and we do not knowingly collect personal data from children. If you believe a child has given us their information, contact hello@lemona.uk and we will delete it.

7. Changes to this policy

If we change this policy we will update the date at the top of this page and, where the change is significant, make that clear in the app.

1. About these terms

These terms are an agreement between you and Lemona Limited, and they govern your use of Tuff Tray Swipe. If you do not accept them, please do not use the app.

2. Who can use the app

The app must be downloaded, paid for and used by an adult aged 18 or over. It is a planning tool for adults; it is not for children to use.

3. What the app is

Tuff Tray Swipe lets you browse tuff tray activity ideas for early years children. Each idea has an image and a written plan covering things such as suggested resources, how to set the tray up, safety points, and questions to ask.

Browsing, searching, filtering and saving favourites are free and need no account. Some parts of a plan, PDF export, and the full set of filtered results require a subscription.

The app is made by the team behind PlayPlan and links to it in places. PlayPlan is a separate product with its own terms and pricing; a Tuff Tray Swipe subscription gives you no rights to it, and vice versa.

4. Subscriptions and payment

• We offer a monthly subscription and an annual subscription.
• All subscriptions are sold and managed by Apple through your App Store account. Payment is taken by Apple when you confirm the purchase.
• Subscriptions renew automatically at the then-current price unless cancelled at least 24 hours before the end of the current period, and your account is charged within 24 hours before renewal.
• You can manage or cancel a subscription in your App Store account settings, or via More → Manage subscription in the app. Deleting the app does not cancel a subscription.
• Refunds are handled by Apple under Apple's policies, not by us. Requests go through Apple.
• If we change the price of an existing subscription, we will give you notice and, where the law requires it, ask for your consent before the change takes effect.

A subscription unlocks the full detail of the activity plans in this app and the export features. It does not include the personalisation features offered by PlayPlan, which is an entirely different product, with seperate terms, pricing, and intended use cases — it requires a seperate subscription.

5. Free access in exchange for your email address

We may offer full access to a limited number of plans or limited range of features in exchange for your email address and your consent to receive marketing from us. This is optional, an equivalent paid route to the same content is always available, and you may withdraw consent at any time as set out in Part 1.

6. Licence, content and acceptable use

We grant you a personal, non-exclusive, non-transferable licence to use the app on Apple devices you own or control, and to use the activity plans within your own setting, childminding practice, or home — including printing or exporting a plan for that use.

All content in the app, including images, text and plans, belongs to us or our licensors. You may not:

• resell, republish or redistribute the plans or images as your own, or as part of a competing app, resource pack or paid resource;
• systematically copy, scrape or bulk-download the app's content;
• remove attribution or watermarks from images or exports;
• share your subscription with people outside your household or setting;
• use the app unlawfully, or in a way that damages or interferes with the service.

7. How the plans are created

The activity plans are produced with the assistance of AI, based on real early years planning and with oversight from a professional Early Years Educator and are reviewed before publication.

Because of how they are produced, plans may occasionally contain errors, or suggestions that are not right for your particular children or setting. You are responsible for deciding whether an activity is suitable or safe before you run it.

8. Safety — please read this section

The plans are ideas and suggestions only. They are not a risk assessment and they are not professional advice.

Before running any activity from this app, you are responsible for:

• carrying out your own risk assessment, appropriate to your setting and to the children involved;
• checking for allergies, dietary requirements, and individual medical or additional needs;
• judging whether the materials are safe for the ages and stages of the children involved, including choking, ingestion, slipping and small-parts risks;
• providing responsible adult supervision throughout;
• complying with your own setting's policies and with any statutory requirements that apply to you, including the Early Years Foundation Stage framework and your registration requirements if in the UK or equivelant body or framework in other parts of the world.

Safety notes shown in the app highlight some common risks. They are not exhaustive and do not replace your own risk assessment and professional judgement.

Activities are carried out entirely at your own risk.

9. Availability and changes

We may change, suspend or withdraw the app or any feature at any time. The library of plans changes over time, and we do not guarantee that any particular plan will remain available. We may update these terms; if we make a material change we will update the date at the top of this page and, where appropriate, tell you in the app.

10. Our liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

Subject to that, and to the fullest extent permitted by law:

• the app and its content are provided "as is", without any warranty that they will be uninterrupted, error-free, or fit for any particular purpose;
• we are not liable for any loss, injury or damage arising from an activity you choose to run, or from your reliance on any plan, safety note or suggestion in the app;
• we are not liable for indirect or consequential loss, or for loss of profit, business, contracts or goodwill;
• where we are liable, our total liability to you is limited to the greater of £50 or the total amount you paid us in the 12 months before the claim arose.

If you use the app in the course of a business, you accept that these limits are reasonable given the price of the app and the fact that the plans are suggestions requiring your own professional judgement.

11. Your consumer rights

If you are a consumer, nothing in these terms affects your statutory rights, including your rights in respect of digital content that is not of satisfactory quality or as described. Because purchases are made through Apple, your cancellation and refund rights in respect of the purchase are exercised through Apple.

12. Termination

You may stop using the app at any time by deleting it, and cancel any subscription through Apple. We may suspend or end your access if you seriously or repeatedly breach these terms, in particular section 6.

13. Apple

Your use of the app is also subject to Apple's Licensed Application End User Licence Agreement. Apple has no responsibility for the app or its content and no obligation to provide support or handle any claim relating to it. Apple is not a party to these terms, but is a third-party beneficiary entitled to enforce them against you.

14. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident in Scotland or Northern Ireland, you may also bring proceedings in your local courts.

15. Contact us

For any queries about these terms, please contact:

Lemona Limited
Office 21, The Workshop, 32–40 Tontine Street, Folkestone, Kent, CT20 1JU
Email: hello@lemona.uk